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Rio Tinto has stepped up its campaign to win over public opinion in Serbia for what can be Europe’s largest lithium mine — a steel crucial for the area and the clear energy transition.
The Anglo-Australian miner, the world’s second largest by market capitalisation, is in a long-running battle to achieve public help due to widespread opposition over environmental issues.
Nearly two-thirds of Serbs reject Rio’s plan to construct the mine in the nation’s picturesque Jadar Valley in the west of the nation, in accordance to a nationwide ballot this month by the think-tank New Serbian Political Thought.
It might show essential for the clear energy transition in Europe as the federal government estimates the mine might provide batteries for 1mn electrical automobiles yearly — about 17 per cent of EV demand in the area.
Lithium is used in EV batteries and a variety of different industries and demand is projected to surge as soon as EV use rises. The steel can also be essential to assist Rio diversify away from iron ore because it adapts its enterprise in the transfer to clear energy, say analysts.
The firm now goals to win help in a giant publicity drive by means of quite a lot of public displays and conferences with native folks in addition to media appearances.
It hopes the mine will obtain its exploitation license by the tip of the 12 months, regardless of the public opposition and protests.
After {that a} session would start on the environmental impression evaluation, then the mine would want a development licence earlier than any constructing might start.
“You’re not going to get to talk about economic benefits, which are immense for the people of Serbia, until you deal with the concerns over environmental impacts, human health,” Rio Tinto managing director for Serbia Chad Blewitt stated in an interview.
“We know there are a number of eyes on us due to the quite extensive disinformation campaign that’s out there,” he added. “We welcome a fact-based dialogue.”
Earlier this month Rio chief govt Jakob Stausholm pressed his case in a city corridor in Ljubovija with native residents, along with President Aleksandar Vučić, which was livestreamed for six hours on nationwide TV.
Vučić stated he anticipated the mine to be a game-changer for Serbia, with funding from international carmakers reminiscent of Stellantis or Mercedes-Benz that the federal government estimates might increase the nation’s GDP by €12bn yearly or shut to 20 per cent.

Rio beforehand estimated the underground mine would value $2.4bn to construct, making it Serbia’s largest overseas funding in the economic sector. That value has seemingly risen to greater than $3bn, accounting for inflation and forex motion, in accordance to Barclays.
The deposit of Jadarite — a newly found composite distinctive to the realm containing excessive portions of lithium and boron — would produce as a lot as 58,000 tonnes of lithium carbonate equal a 12 months as soon as absolutely developed.
“Lithium is a commodity where they see significant long-term demand growth,” stated Amos Fletcher, mining analyst at Barclays, including that Rio might also flip to acquisitions to develop its lithium manufacturing.
Blewitt known as the mine “a generational transformational opportunity for the economy. But it’s good for Rio Tinto as well. It’s a future facing metal [and] it’s the highest grade, longest life deposit in Europe.”

