As tensions escalate in the resource-strapped Middle East and the global populace surges, so too does the clamor for fresh water—a precious commodity, as forewarned by the astute chief executive of the Spanish utility titan, Cox. Nacho Moreno’s clarion call comes alongside the revelation of a bold €300 million initial public offering (IPO) that aims to leverage burgeoning demand.
“In the realm of water, our trajectory is unmistakably upward,” Moreno declared, projecting an annual increase in global water treatment necessities of a staggering 10 to 15 percent. He further elaborated, “The water market burgeons with a compounded annual growth rate in the double digits—meaning, in just four or five short years, its market size could potentially double.”
Yet, lurking beneath this optimistic surface is a daunting reality: the chasm between water supply and its burgeoning demand is expected to widen by a daunting 40 percent annually, a predicament not to be taken lightly. Cox, while maintaining an air of discretion regarding its valuation, plans to offer shares on the Madrid Stock Exchange at a strategically lower price than heavyweights like France’s Veolia and compatriot Acciona.
According to insider accounts, the company is eyeing a market capitalisation north of €1 billion. This IPO comprises a primary stock offering, with regulatory requirements mandating that at least 25 percent of Cox’s equity hits the market.
Moreno pointed to the water impoverishment gripping the Middle East, asserting, “In this arid expanse, the conversation pivots around water. They possess every resource save for this vital element. Abundant sunlight provides clean energy, the winds are at their disposal, and financial resources abound—but the water is starkly lacking.”
Consider the precariousness of a scenario where Saudi Arabia’s desalination facilities experience catastrophic failure; the nation could be bereft of water within mere hours. “Water security is pivotal, especially amid the tumultuous geopolitical landscape,” Moreno emphasized.
In response to such acute challenges, Cox has unveiled innovative floating desalination units designed to be strategically relocated to enhance water supply resilience. Moreover, the relentless march of technology—specifically the exponential rise of data centres that underpin the realms of artificial intelligence and cloud computing—demands copious quantities of water for its cooling apparatuses.
Anticipating unbridled growth in these data hubs, particularly in tech-centric locales like the southern United States, Moreno remarked, “These data centres require significant volumes of water to maintain server temperature. The propulsion of AI indisputably escalates the demand for both water and energy.”
Simultaneously, with rising temperatures amplifying the necessity for hydration and agricultural irrigation, water’s role in sustaining human life becomes ever more critical.
Moreno conveyed that the capital amassed from the IPO would be strategically deployed to secure long-term water service contracts—focusing on desalination and treatment. There are also plans to spearhead renewable energy ventures that will fuel operations across diverse regions, including North America, Spain, North Africa, and the Middle East.
In the coming year or two, Cox anticipates tendering contracts for the provision of up to 20 million cubic metres of water daily across these pivotal areas, a bold move indicative of the challenges and opportunities that lie ahead.

