Brief:
The persistent issue of the split incentive gap—a scenario in which landlords and developers bear the financial burden of energy efficiency upgrades while tenants reap the rewards in the form of reduced utility costs—continues to hinder efforts to decarbonize buildings. This critical challenge has been highlighted in a newly released road map from the Sustainable Markets Initiative’s Sustainable Buildings Transition Hub.
This strategic document delineates actionable pathways to resolve this disconnect, spotlighting three pivotal focus areas: robust legislation, the establishment of clear and enforceable emissions reduction targets, and the adoption of green leases designed to align the interests of both property owners and occupants.
Legislative measures, such as New York City’s Local Law 97 and Boston’s Building Emissions Reduction and Disclosure Ordinance, signal a transformative movement towards stricter performance standards for commercial buildings. These evolving laws, complimented by tax incentives for extensive retrofitting, are recalibrating operational strategies within the commercial sector, ensuring U.S. policies resonate with global decarbonization efforts, according to the report.
Insight:
"The split incentive challenge ranks among the most frequently acknowledged obstacles to accelerating progress in the global real estate sector," remarked George Oliver, chairman and CEO of Johnson Controls and chair of the Sustainable Markets Initiative’s Sustainable Buildings Transition Hub, in a recent news release dated September 26.
Targeting both public and private sector stakeholders, the report elaborates on the multifaceted hurdles, potential solutions, and exemplary practices aimed at bridging this critical gap via legislative frameworks, targeted emissions goals, and innovative green leasing agreements.
Legislation
Imagine a transparent, performance-based ratings system for commercial buildings—a transformative tool that could catalyze the industry’s march toward decarbonization by tackling operational inefficiencies head-on. Such a system would meticulously gather and juxtapose data on energy and water consumption, alongside other sustainability initiatives like recycling.
Moreover, these ratings could forge a tangible connection between enhanced operational efficiency and increased asset value. As the report suggests, buildings operating with heightened efficiency could command premium rents, potentially addressing the split incentive dilemma.
Nonetheless, jurisdictions eager to implement performance-based ratings must navigate the treacherous waters of complexity. Careful consideration is essential to ensure that these systems harmoniously coexist with existing regulations, such as minimum energy efficiency standards, while delivering timely and pertinent data that enables transparent tracking of decarbonization progress, as cautioned by SMI.
Additionally, encouraging the deployment of established decarbonization technologies and nurturing broader collaboration between property owners and municipalities could mitigate emissions while amplifying energy efficiency. Initiatives could include incentivizing the innovative reuse of waste heat—a strategy the road map advocates for.
Target-setting
The necessity for a universally standardized definition of net zero is paramount, as it would simplify target-setting for building owners. The anticipated Net Zero Guidelines from the International Organization for Standardization seek to cultivate clarity across various sectors, formalizing a unified objective of achieving net-zero greenhouse gas emissions by 2050.
Decarbonization endeavors hinge on a keen awareness of real-time operational carbon performance within buildings. A comprehensive carbon measurement standard, as suggested in the road map, is indispensable. The envisioned performance-based ratings system must define carbon efficiency succinctly, augmented by standardized key performance indicators (KPIs) to foster trust and transparency. A collaborative working group, spearheaded by the Institutional Investors Group on Climate Change and the Royal Institution of Chartered Surveyors, is slated to unveil adaptable climate transition KPIs by early 2025, potentially invigorating investment in sustainable methodologies.
Green leases
The burgeoning potential of green leases is reiterated in SMI’s road map, reflecting an upward trend in energy conservation and cost reduction strategies inherent in these leasing agreements, as highlighted by a recent report from Cushman & Wakefield.
The report asserts that green leases can facilitate a fair distribution of risk and reward concerning investments in decarbonization. An optimally structured green lease would encompass mutually agreed-upon carbon reduction objectives for both landlords and tenants. Furthermore, it emphasizes the importance of collaborative target-setting and data-driven monitoring of environmental performance.
Importantly, green leases should incorporate requirements aligned with local regulatory frameworks, addressing factors such as office vacancies and renewable energy utilization—each contributing to greater operational efficiency.
Interested in more facilities management news? Sign up for our newsletter today.

